WHAT?
The Elephant Parade was the largest outdoor art exhibition, displaying 258 life sized baby elephant sculptures, in locations all over the city of London. Created to support leading charity Elephant Family, each elephant is a unique piece of art hand painted by renowned artists and designers.
WHY?
With an estimated audience of 25 million, the campaign aimed to raise over £1 million for the endangered Asian elephant. It was an innovative fundraising and awareness campaign that shone a multi-coloured spotlight on the urgent crisis faced by the endangered Asian elephant. Elephant Parade’s mission is to become the world’s largest financial support organisation for elephants saving the Asian elephant from extinction in the wild.
AUCTION
After going on display in London, a select number of elephants were auctioned by Sothebys at a glittering event on Wednesday 30 June. The remainder were auctioned online and in a public event on Saturday 3rd July in the grounds of the Royal Hospital Chelsea.
We can now update you as to the amounts raised by our own Washington Green artists:-
Lover by Jeff Rowland £26,000
Iconic London by Paul Kenton £21,000
Tinkle by Louise Dear £18,000
Impossiphant by Peter Smith £13,001
Young At Art by John D Wilson £12,250
Nana by Alexander Millar £5,530
So, the 6 pieces donated by our artists raised an amazing total of £95,781 for a very worthwhile cause.
Congratulations to all the artists from Washington Green and we would just like to say WOW to the fantastic price paid for Jeff Rowlands elephant!!
Lover by Jeff Rowland
Long live the Asian elephant!
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